Introduction

Welcome to The Boho Co. where we blend the timeless allure of bohemian style with the modern sensibilities of today. As a small, family-run business, we pride ourselves on creating high-quality clothing, artwork, accessories, jewellery, and home decor, that appeal to a wide range of tastes. Whether you’re drawn to bright, vibrant colours or prefer a more subtle, natural elegance, our collections are designed to bring a touch of boho chic into every aspect of your life.

In this publication, we’re excited to explore how the traditional view of bohemian style has evolved. No longer confined to the ‘hippie’ aesthetic of a bygone era, modern boho is about embracing natural materials, artisanal craftsmanship, and a simplified, meaningful way of life. We’ll also share some top tips to help you start your own boho journey, transforming your home and wardrobe with ease.

The Evolution of Boho: From Hippie to Hip

The origin of bohemian interior design began in Paris in the 19th century. The French used the term “bohemian” to describe a nomad, adventurer, artist, writer, or performer. 

Bohemian style, often shortened to "boho," first emerged as a counter-culture movement in the 1960s and 70s. It was characterised by a free-spirited, eclectic approach to fashion and decor, often associated with travellers, artists, and those living on the fringes of conventional society. Bright colours, mismatched patterns, and a love of all things handmade were key features.

However, the traditional view of boho as something only for free-spirited ‘hippies’ is outdated. Modern boho has evolved into a versatile and stylish choice for anyone looking to add character and warmth to their life. At its core, modern boho is about celebrating individuality, craftsmanship, and a connection to the natural world.

Today, boho is embraced by people from all walks of life. It can be found in urban lofts, countryside cottages, and everything in between. The style has expanded to include a more refined, minimalist approach, often blending natural materials like wood, rattan, and linen with simple, elegant designs. The key is balance: mixing the old with the new, the bold with the subdued, to create a space or outfit that feels both timeless and contemporary.

Top Tips for Starting Your Boho Journey

Whether you’re new to boho or looking to refresh your style, here are some tips to help you embrace this modern, vibrant aesthetic:

1. Start with Natural Materials

Modern boho places a strong emphasis on natural materials. Incorporate wood, rattan, linen, and cotton into your home decor and wardrobe. These materials not only look beautiful but also bring a sense of warmth and comfort to your space.

2. Mix and Match

Don’t be afraid to combine different textures, patterns, and colours. The beauty of boho lies in its eclectic nature. Pair a bright, patterned cushion with a simple, neutral-toned throw or mix a bold piece of wall art with understated accessories. The key is to create a look that feels intentional yet relaxed.

3. Incorporate Handmade and Artisanal Pieces

Support local artisans and small businesses by choosing handmade items for your home and wardrobe. These pieces often have a story behind them and add a unique, personal touch to your space. At The Boho Co. we offer a range of handcrafted items that are perfect for this purpose.

4. Embrace a Simplified, Meaningful Lifestyle

Modern boho isn’t just about how things look; it’s also about how you live. Embrace a simplified, more meaningful way of life by choosing items that bring you joy and have a purpose. This could mean decluttering your space, opting for quality over quantity, or incorporating elements of nature into your daily routine.

5. Add a Pop of Colour

While modern boho can be subdued and neutral, don’t shy away from adding a pop of colour. A vibrant cushion, a colourful piece of artwork, or a bright throw can bring energy and life to your space. At The Boho Co. we have a variety of items that can help you achieve this look.

6. Keep it Personal

Ultimately, boho style is all about expressing your individuality. Choose pieces that resonate with you and reflect your personality. Whether it’s a piece of jewellery, a piece of artwork, or a home decor item, make sure it’s something you love and that makes you feel good.

Conclusion

At The Boho Co. we believe that boho is for everyone. Whether you’re drawn to the bright, vibrant side of boho or prefer the simple, natural elegance of modern design, there’s something for you in our collection. By embracing natural materials, mixing and matching, and living a simplified, meaningful lifestyle, you can bring the best of boho into your life.

Thank you for supporting our small, family-run business. We’re excited to be a part of your boho journey and can’t wait to see how you incorporate our designs into your life.

Visit Us

Explore our full range of fashion, artwork, accessories, and home decor at www.thebohoco.co.uk

 

The Boho Co. | Distinctly Boho, Unapologetically You.